Memories
2019
Have you ever been overwhelmed by the fear of forgetting a moment once it becomes a memory?
Memories are fragile entities; you must take care of them in order not to forget and help them survive. Just like you do with a garden. But you also must be careful: if you go back to a memory too often, you may add details that end up changing it unintentionally, even if the essence remains.
Creation of the fragrance
I created a moodboard in order for Creative Flavours & Fragrances (CFF) to develop a fragrance.
Drawing taken from Pinterest and later modified.
Esxence Fair 2019
The fragrance was later presented at the Esxance Fair 2019 at The Mall Milano.
Packaging intervention
I chose to use wire for my primary packaging because it alludes to a continuous line drawing, where a shape can only be created by going over the same path many times, in the same way we do in our minds; playfully modifying our memories. So, the hand, and the way it adds color to the wire through the pink thread represents how we are continuously making our memories change, modifying them every time we go through the same path.
Packaging premiere 2019
My design was presented at Packaging Premiere Fair 2019 at Fiera Milano City.
This project is a result of an innovative educational project promoted by Politecnico di Milano. The course Health & Beauty New Generation aims to strengthen student’s soft skills through an active learning approach that includes seminaries with experts in the working sector, and the participation in internationally renowned fairs. All based on the idea that learning can be better carried out in an unconventional way; outside of the classroom, and with first-hand experiences in the field.
